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B2B

LinkedIn that reaches
the people who decide.

Decision-makers live on LinkedIn. We build organic presence and run paid campaigns that reach founders, managers, and procurement heads — the people who sign contracts.

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Overview

What we actually do

If you sell B2B, LinkedIn is non-negotiable. It's the only platform where you can target by company size, seniority, job function, industry, and revenue — putting your message in front of the exact people in the buying committee. Traffikr manages both your organic LinkedIn presence and paid campaigns, combining thought leadership content with precision-targeted Lead Gen Form ads to fill your pipeline with qualified prospects.

What's included

Every deliverable,
spelled out.

No vague "strategy sessions". Here's exactly what you get.

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Company Page Management
Profile optimisation, consistent publishing schedule, employee advocacy strategy, and follower growth.
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Lead Gen Form Campaigns
Native LinkedIn Lead Gen Forms pre-fill contact details, removing friction. Lower CPL, higher conversion rate.
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Thought Leadership Content
Articles, carousels, polls, and video scripts written for your founders and executives to build brand authority.
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InMail & Message Ads
Personalised InMail campaigns that land in your prospect's LinkedIn inbox with context and a clear CTA.
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Audience Segmentation
Company size, job title, seniority, industry, geography — we build the tightest possible audience to eliminate wasted impressions.
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B2B Pipeline Reporting
Leads, CPL, MQL-to-SQL conversion rates — reported monthly with attribution back to specific campaigns.
Our process

How we get started

From kickoff to live campaign — here's what the first 30 days look like.

01
ICP Definition
We document your Ideal Customer Profile: industry, company size, seniority, geography — this drives every targeting decision.
02
Page & Content Setup
Company page audit/optimisation, content pillars defined, first 4 weeks of posts drafted and scheduled.
03
Campaign Launch
Lead Gen Form campaigns, Sponsored Content, and (where relevant) InMail sequences go live targeting your ICP.
04
Pipeline Review
Monthly review of lead quality with your sales team — we adjust targeting based on which leads are actually converting.
Results

Numbers from real clients

5×
higher lead quality vs. other paid channels (avg.)
60%
of B2B clients see MQLs within 30 days
3.5×
organic follower growth in first 6 months
FAQ

Common questions

Is LinkedIn Ads only for large enterprises?+
Not at all. SMBs with high-value B2B products or services see excellent ROI. The key is ensuring your average deal size justifies LinkedIn's higher CPCs (~₹250–600 per click).
What budget do I need for LinkedIn Ads?+
LinkedIn requires a minimum daily budget of ~$10 USD. We recommend ₹30,000–50,000/month ad spend as a starting point to gather meaningful data.
Do you manage organic LinkedIn too?+
Yes — content for the company page and ghostwriting for personal profiles (founders, executives) is included or available as an add-on.
How is LinkedIn different from Google Ads for B2B?+
Google captures intent (people searching for a solution now). LinkedIn creates intent (reaching decision-makers before they start searching). Both work well together.

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Tell us your goals. We'll put together a no-obligation proposal within 24 hours — custom to your business and budget.

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